Hitting Reset, Knewton Tries New Strategy: Competing With Textbook Publishers
Edsurge
NOVEMBER 30, 2017
Earlier this year Ferreira stepped aside as CEO, replaced by Brian Kibby , a veteran of major textbook companies including Pearson and McGraw-Hill. The secret to its swift entry into publishing was OER (open education resources). Knewton’s pitch is that its mix of OER and an adaptive-learning system will set it apart.
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