Hitting Reset, Knewton Tries New Strategy: Competing With Textbook Publishers
Edsurge
NOVEMBER 30, 2017
And even before the management change, the company had quietly started building a huge library of courses bolted to its adaptive engine. The secret to its swift entry into publishing was OER (open education resources). Knewton’s pitch is that its mix of OER and an adaptive-learning system will set it apart.
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