Start the New Year by Articulating Your WHY
Catlin Tucker
JANUARY 9, 2018
One of the most thought-provoking books I read last year was Simon Sinek’s Start with Why: How Great Leaders Inspire Everyone to Take Action. In his book, Sinek talks about how successful individuals and organizations communicate. Instead of explaining what they do, they start with why they do it. What is our purpose? What drives us? What are we passionate about?
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