Advocacy Books OER 
Iterating Toward Openness
MARCH 21, 2023
At some point over the last decade, open educational resources (OER) advocacy in US higher education became zero textbook costs (ZTC) advocacy. The idea of “zero textbook costs” makes a kind of sense when you believe that the ideal instructional materials are books.
Iterating Toward Openness
NOVEMBER 18, 2019
Here’s a hint: they’ve produced more than double the number of books created by the next largest producer. Effective Advocacy. There would be huge benefits to the OER ecosystem if we made similar arguments with commercial publishers, helping them understand why switching to an OER model would be good for their business.
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Iterating Toward Openness
AUGUST 27, 2019
They were relatively easy to tell apart from one another and advocacy was rather straight forward. As the movement grew and more people began advocating for the adoption of OER in place of traditionally copyrighted materials in classes, some advocates chose to make cost the primary focus of their advocacy. green below).
Edsurge
AUGUST 15, 2019
An open-access advocacy group on Wednesday sent a formal filing to the U.S. Department of Justice opposing the proposed merger of two of the world’s largest textbook publishers, Cengage and McGraw-Hill Education.
Iterating Toward Openness
APRIL 25, 2019
I spend most of my time doing fairly tactical thinking and working focused on moving OER adoption forward in the US higher education space. In this vision of the world, OER replace traditionally copyrighted, expensive textbooks for all primary, secondary, and post-secondary courses. My end goal isn’t to increase OER adoption.
Iterating Toward Openness
FEBRUARY 21, 2024
The sense I got is that reducing textbook costs isn’t enough anymore, the advocacy has moved on to eliminating them. For many years now what people call OER advocacy has actually been “zero textbook cost” advocacy. OER advocates may see their national policy work backfire much sooner.
Edsurge
MAY 23, 2019
College leaders stress that professors retain as much academic freedom as ever to choose which books to assign. But department leaders are encouraging professors to take a close look at the Cengage books to get the deal. Of course, there are big differences between textbooks and fizzy drinks. It was a horrible experience.”
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